Snack Track

Client: California Almond Board

We’ve heard of “the soundtrack to your life” but what about “the soundtrack to your snack” 

To get almonds into everyday conversation and show off their crunchy snackability, we teamed up with live-looping musician, Gus glasser, and took over Golden Gate Park in San Francisco. We had passersby make sounds with almonds (a crunch, a drop, a rattle) or share their favorite thing about almonds (delicious, protein, fiber) and Gus created 7 unique songs, live.